THE CHALLENGE: Lurie was having trouble with her landing site—it was creating confusion, sending the wrong message, and garnering negative feedback.

MY STRATEGY: I interviewed her to know more about her business, her background, and her intention with this community. I helped define terms for her offer, and rewrote the copy to make sure clients knew exactly what they were signing up for—and the deep benefits of belonging to this unique community.

I also wrote 3 different Facebook ads for Lurie to promote her program. I’m happy to say we’re collaborating on more projects together!